The Worlds No. 1 CRM Platform

Hi guys!

In today’s blog I will be discussing my personal experience with Salesforce, a customer relations management (CRM) system. Salesforce is a cloud-based software company that provides applications focused on sales, customer service, marketing automation, e-commerce, analytics and application development.

Throughout the week I have learned how to use Salesforce and completed 3 short courses. These courses were very insightful, and I have learned a lot which I will be able to use throughout my career. The courses were as follows:

 1.     Discover Salesforce Functions

These functions enable complex business logic to be run, which weren’t possible before. This is achieved by writing code in one of their supported languages (“JavaScript”) which is deployed to one of Salesforce’s compute environments. This improves efficiency.

2.     Build Your Sales Career

Design thinking is a creative problem-solving process. The core principles are establishing a deep empathy and understanding of the end users, and the rapid iteration of solution ideas while closely involving users. It is valuable to businesses as it improves confidence in understanding the current state and providing solutions to address desirability, feasibility, and viability issues in the future. Salesforce designed a model “customer- centric discovery” (CCD) to use these principles of design thinking which were effective in connecting with customers and coworking to achieve their business goals. 

3.     Discover CRM Analytics

Its integrated set of artificial intelligence (AI) makes salesforce customer 360 smarter and brings predictive analysis to drive your business forward. Everyone in the business can immediately access critical and secure data insights. This improves efficiency as IT waiting times are avoided.

You can collect points for each course completed which leads to super badges. These enable you to apply the skills learned to real world business problems.

You can visit https://www.salesforce.com/uk/form/signup/freetrial-sales-pe/ to simply create a Salesforce account and begin your online learning journey.

I hope you’ve enjoyed this post, comment below and let me know about your experience with Salesforce, until next week!

Mollie